I have worked with strategy, UX and design partners on all kinds of homepage projects—from seasonal + weekly marketing to promotions to brand partnerships to product highlights to personalized touts created based on a shopper's specific habits (at Abercrombie).
I have created product-specific collection pages that enhance the customer experience - at Abercrombie, we did this for our jeans collection, coat and outerwear collection and annually as a gift guide. At Thirty-One, I have been the lead writer for the new "Shop the Look" initiative, which features a rotating roster of curated collections that help our Consultants "solution sell" their favorite product pairings. This has boosted web traffic, and quickly became a favorite among the field.
I have created product-specific collection pages that enhance the customer experience - at Abercrombie, we did this for our jeans collection, coat and outerwear collection and annually as a gift guide. At Thirty-One, I have been the lead writer for the new "Shop the Look" initiative, which features a rotating roster of curated collections that help our Consultants "solution sell" their favorite product pairings. This has boosted web traffic, and quickly became a favorite among the field.
Thirty-One BAU homepage
Thirty-One "Shop the Look - Home Office" collection page
abercrombie kids "purpose" page
abercrombie kids "purpose" page ft. brand mantra
abercrombie kids BAU homepage ft. personalized content cards
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