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desktop + mobile homepage marketing

I have worked with strategy, UX and design partners on all kinds of homepage projects—from seasonal + weekly marketing to promotions to brand partnerships to product highlights to personalized touts created based on a shopper's specific habits (at Abercrombie). 

I have created product-specific collection pages that enhance the customer experience - at Abercrombie, we did this for our jeans collection, coat and outerwear collection and annually as a gift guide. At Thirty-One, I have been the lead writer for the new "Shop the Look" initiative, which features a rotating roster of curated collections that help our Consultants "solution sell" their favorite product pairings. This has boosted web traffic, and quickly became a favorite among the field. 

Thirty-One BAU homepage

Thirty-One "Shop the Look - Home Office" collection page 

abercrombie kids "purpose" page 

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abercrombie kids "purpose" page ft. brand mantra 

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abercrombie kids BAU homepage ft. personalized content cards

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  • home
  • about
  • resume
  • digital + brand marketing
    • social media
    • homepage + web
    • product copy >
      • coach
      • dior
      • kate spade
      • SPANX
      • TOMS
      • under armour
      • about the brands
    • purpose marketing
    • email marketing
  • clips
  • getting personal
  • contact