purpose-driven content
I have been the lead writer for multiple purpose-driven projects, including: COVID-19 messaging as Abercrombie's retail stores closed an re-opened amid the pandemic; corporate communication about the brand's support for the Black Lives Matter movement and the BIPOC community after the George Floyd protests; multiple years of Pride month and LGBTQA+ community marketing campaigns, partnerships and support; general "do good" messaging with partners such as The Seriousfun Network, Nationwide Children's, The Trevor Project, Girls on the Run and more.
At Thirty-One, I lead a team of creatives as we connected and produced the company's first-ever sustainability message and product line, including helping strategize marketing placement and editorial calendar.
At Thirty-One, I lead a team of creatives as we connected and produced the company's first-ever sustainability message and product line, including helping strategize marketing placement and editorial calendar.
