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purpose-driven content & brands taking a stand

I have been the lead writer for multiple purpose-driven projects, including: COVID-19 messaging as Abercrombie's retail stores closed and re-opened amid the pandemic; corporate communication about the brand's support for the Black Lives Matter movement and the BIPOC community after the George Floyd protests; multiple years of Pride month and LGBTQA+ community marketing campaigns, partnerships and support; general "do good" messaging with partners such as the SeriousFun Network, Nationwide Children's, The Trevor Project, Girls on the Run & more. 

At Thirty-One, I am currently leading a team of creatives as we concept and produce the company's first-ever sustainability message and product line, including helping strategize marketing placement and calendar. 

Thirty-One Gifts' sustainability initiative - landing page

abercrombie kids "purpose" including BIPOC inclusivity messaging - landing page

abercrombie kids' COVID-19 messaging - organic social 

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  • home
  • about
  • resume
  • digital + brand marketing
    • social media
    • homepage + web
    • product copy >
      • coach
      • dior
      • kate spade
      • SPANX
      • TOMS
      • under armour
      • about the brands
    • purpose marketing
    • email marketing
  • clips
  • getting personal
  • contact